AppsFlyer Exceeds $200 Million in ARR and Sets Its Sights on Shaping the Potential of the Advertising and marketing Tech Stack

SAN FRANCISCO–(Enterprise WIRE)–Nov 24, 2020–

AppsFlyer, the world wide attribution and marketing and advertising analytics chief, currently announced Salesforce Ventures joined its roster of investors in a late phase extension of its $210 million collection D spherical led by Basic Atlantic previously this 12 months, to continue on its velocity through products innovation with shopper privacy at the forefront.

As shifting privacy guidelines and restrictions remodel the advertising landscape, AppsFlyer has been enduring improved demand for its growing suite of items, including holistic attribution, marketing and advertising analytics, fraud protection, incrementality measurement, and buyer encounters and engagement resources, while connecting application builders to more than 8,000 partners through its market.

The AppsFlyer system is promptly getting to be a core ingredient in the most superior marketing tech stacks. Ecosystem shifts and electronic transformation accelerated by COVID-19 have fueled the development of AppsFlyer’s groundbreaking options to meet up with the needs of entrepreneurs and application developers. These consist of modern, privacy-centric attribution alternatives for iOS 14, in a submit-IDFA environment App Clips analytics a zero price range marketing system for application developers enabling the website marketing campaign-to-application chance and two manufacturer new goods: Xpend – a price tag aggregation answer that extracts cost details from any resource, and precisely calculates ROI throughout the full advertising and marketing journey, and Incrementality – which allows brands check and confirm incremental raise of their marketing and advertising strategies.

AppsFlyer has secured much more than $300 million in funding due to the fact 2011, and has observed huge growth given that its $210 million sequence D round, introduced before this yr. The business has recently arrived at 1,000 staff members globally, and now exceeds $200 million in once-a-year recurring earnings (ARR). The firm also strategies to boost its worldwide headcount drastically in 2021 to guidance the expanding requires of its prospects and give them with the ideal instruments to delight their stop-end users though adhering to privacy polices. AppsFlyer has also improved the quantity and arrive at of its company social duty software, AppsFlyer Cares, impacting dozens of communities and countless numbers of people around the globe.

“AppsFlyer has been the driving pressure in cellular internet marketing attribution and has demonstrated legitimate, prolonged-term dedication to characterize the application developers inside the ecosystem,” explained Nowi Kallen, Principal at Salesforce Ventures. “Through a consumer centric method, 8,000-spouse powerful market and privacy by style, AppsFlyer’s progressive know-how permits entrepreneurs to delight their conclusion-end users with a great person knowledge, when safeguarding their privacy.”

“We’re incredibly psyched to deepen our integration with Salesforce and Salesforce Ventures, as we take an additional stage toward ensuring that marketers, application builders, and the overall ecosystem is armed with the greatest advertising and marketing tech stack for the issues of tomorrow,” said Oren Kaniel, CEO and Co-Founder, AppsFlyer. “The key sauce for our success in excess of the very last 9 years has been prioritizing our shoppers and their end-consumers, placing them at the center of each individual determination we make. We’ve acquired the unwavering rely on and confidence of the market by enabling application developers to not only delight the conclude-person with a seamless person encounter, but to also safeguard their data safety and privateness.”

AppsFlyer works with thousands of customers, like primary brand names such as Macy’s, Minecraft, Nike, NBC Common, Tencent, US Bank, Wayfair, and StitchFix. AppsFlyer’s market of about 8,000 associates contains Fb, Google, Apple Look for Advertisements, Twitter, TikTok Advertisements, Pinterest, Snap, Salesforce, Adobe, and Oracle. AppsFlyer was not too long ago named to the Forbes 2020 Cloud 100 listing for the 2nd 12 months in a row.

Current buyers include Normal Atlantic, Goldman Sachs Progress Equity, DTCP (Deutsche Telekom Capital Companions), Qumra Funds, Pitango Undertaking Capital, Magma Undertaking Companions, and Eight Roads Ventures.

About AppsFlyer

AppsFlyer, the worldwide attribution and advertising analytics chief, empowers marketers to grow their organization and innovate with a suite of in depth measurement solutions. Created all-around privacy by structure, AppsFlyer normally takes a customer-centric strategy to support 12,000+ models and its market of 8,000+ technological know-how associates make improved enterprise selections every working day, though delighting their end-customers. To study much more, visit www.appsflyer.com.

About Salesforce Ventures

Salesforce is the world leader in Buyer Partnership Administration (CRM), bringing organizations nearer to their clients in the digital age. Salesforce Ventures, the world investment decision arm of Salesforce, invests in the following technology of business technologies that extends the electrical power of the Salesforce Platform. Salesforce Ventures is creating the world’s biggest ecosystem of company cloud businesses and extending that technology to buyers. Portfolio businesses obtain funding, strategic advisory, and working assist, and can effortlessly be a part of Pledge 1{ceedb287d77e8cde5bf2878339831566d6a2b6f7559fed38ec8bb489262cb257} to make giving again part of their business product. Salesforce Ventures has invested in much more than 400 corporations, together with DocuSign, GoCardless, Guild Education, nCino, Snowflake, Twilio, Zoom, and many others across 22 international locations due to the fact 2009. For more info, be sure to check out www.salesforce.com/ventures.

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PUB: 11/24/2020 08:00 AM/DISC: 11/24/2020 08:01 AM

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