December 3, 2020
NEW YORK, Dec. 3, 2020 – The WNBA declared right now that Phil Prepare dinner has been named the league’s initially Main Advertising and marketing Officer. An marketplace veteran with above 20 several years of knowledge at Nike, Prepare dinner most not too long ago led Nike’s World wide Basketball Brand by figuring out and serving new people, driving new revenue, and introducing feminine athletes into advertising campaigns. He will report right to WNBA Commissioner Cathy Engelbert.
As CMO, Cook dinner will be dependable for the advancement of ground breaking WNBA advertising and marketing campaigns and model messaging throughout all platforms to join and engage with supporters and influencers. He will also be charged with serving to execute a progress technique to drive the WNBA’s brand as a daring, progressive enjoyment and media home that embodies diversity, promotes equity, advocates for social justice, and stands for the power of females. Operating in partnership with Kate Jhaveri, NBA EVP and Main Internet marketing Officer, and affiliate leagues, Cook dinner will investigate new techniques to engage admirers and proceed to establish a strong basketball fandom, which will include overseeing buyer insights and analytics to improve the WNBA’s customer information approach.
“Phil Cook’s capability to convey to effective player tales, hook up to younger customers and establish culturally applicable models would make him an great suit for the WNBA as we build on our brand name identification and overall momentum for the league,” said WNBA Commissioner Cathy Engelbert. “We’re thrilled to have Phil be a part of the crew forward of our historic 25th season, with prospects to capitalize on the successful 2020 season led by the WNBA players.”
Through his tenure with Nike, Prepare dinner also served as Nike’s Senior Model Director for Basketball Ideas where he introduced profitable initiatives for the firm to serve female athletes by authentic products and solutions and strategic marketing and advertising strategies. His immediate association with the WNBA started when he was Senior Model Director for the NBA and WNBA, overseeing Nike’s freshly-formed strategic partnership with the leagues. In this function, he produced longtime values for Nike, Jordan and Converse manufacturers domestically and internationally. Prior to this role, Prepare dinner headed the company’s North American Women’s model initiatives, amongst other marketing-linked roles.
“I’m thrilled to be given an opportunity to contribute to the momentum the WNBA has skilled coming out of this past calendar year as it enters into year 25,” reported Prepare dinner. “The excellent of engage in on-courtroom has never been higher even though the relevance and guidance of the athletes off the court docket has attracted a escalating purchaser base for the league to serve. I’m energized to convey my long heritage of promoting environment class athletes, teams and leagues to the WNBA to encourage and improve the women’s sport all-around the world.”
A indigenous of Peterborough, Ontario, Canada, Cook dinner acquired a Bachelor of Arts degree in Psychology and Sociology, as nicely as an undergraduate degree in Organization Administration from Wilfrid Laurier University in Waterloo, Canada.