Peterson Manufacturing names new Director of Marketing, Small business Enhancement

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GRANDVIEW, Mo., Dec 01, 2020 (World NEWSWIRE by way of COMTEX) —
GRANDVIEW, Mo., Dec. 01, 2020 (Globe NEWSWIRE) — Peterson Producing, globe-leading innovator in the engineering and manufacturing of a entire line of car protection lights, custom made wiring harnesses, and several other basic safety-linked solutions, has named Jeff Geoffroy as Director of Advertising and marketing and Business enterprise Improvement.

In his new part, Geoffroy will be accountable for rising manufacturer awareness, expanding shopper engagement as effectively as major all go-to-market things to do. Below his Organization Enhancement title, Geoffroy will get the job done with greater OEM buyers, giving strategies to extend Peterson solutions to help resolve industry lights and harness troubles.

Geoffroy’s situation as Senior Worldwide Solution Promoting Manager for IBM’s Watson Commerce Team allowed him to solve problems by improving and bettering customer engagement through digital promoting alternatives. Far more lately, he was Director, Solution Internet marketing for ZoomInfo, where he led solution internet marketing for a pre-IPO go-to-marketplace details business.

Prior to signing up for IBM, Geoffroy spent 15 many years at Bose Company perfecting his product or service administration capabilities in addition to top the sales and advertising initiatives for 1 of its Emerging Business enterprise Teams. Following 5 a long time in the United States Army, Geoffroy achieved the rank of Captain then started his organization vocation working with various OEMs which include semi-conductor, health-related, circuit board assembly and automotive accounts like Nissan and Mazda. Through his first ten years in the b2b natural environment, Geoffroy created new method pricing designs and engaged with departments all over the firms he served to assure clean merchandise advancement and product launches.

“Jeff’s capacity to reach results is an asset as we go on to target on expanding and growing our customer attain,” said Al Anderson, VP of Profits & Internet marketing. “We welcome Jeff who will be a essential to our success.”

He retains an MBA in Entrepreneurship & Advertising and marketing from Babson College or university in Wellesley, Mass., and a BS in Mechanical Engineering from the United States Armed service Academy at West Point. Geoffroy replaces Mark Assenmacher, who has assumed the function of Peterson’s Director of Aftermarket Gross sales, Northeast Area and AMD (Anderson Maritime Division).

About Peterson
Peterson Manufacturing Corporation is a world-major innovator in the engineering and production of a comprehensive line of motor vehicle safety lighting, personalized wiring harnesses, and many other protection-associated merchandise. As an ISO 9001:2015 licensed organization, Peterson Production is a key subsidiary of Peterson Corporation, nine highly specialized businesses and almost 1,000 associates functioning in world transportation-similar industries. With headquarters in the increased Kansas Metropolis place, Peterson Production is a privately held company and has been in operation due to the fact 1945.

Photograph CAPTION: Jeff Geoffroy, Director of Advertising and marketing & Organization Growth, Peterson

For more details, get in touch with:

Jeff Geoffroy, Director of Marketing and advertising, Organization Advancement
Peterson Producing Co.
4200 East 135th Street
Grandview, MO 64030
Cell phone: 816-765-2000
FAX: 816-761-6693
E-mail: [email protected]

Darrin Widick, MBA
Team 3 Answers
110 West 9th Avenue, Suite 100
Kansas Metropolis, MO 64105
Telephone: 816-753-2420
E-mail: [email protected]

A photograph accompanying this announcement is obtainable at


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