SM C&C, a subsidiary of SM Leisure that stands for SM Culture & Written content, is launching its own brand commerce small business.
On December 2, SM C&C announced the start of “CELEBRAND,” a brand that will produce and sell products and solutions produced with SM Amusement stars. The SM celebrities will make and design a product that appeals to their very own interests and hobbies, which will be bought through Naver’s online keep.
The initially collaboration for CELEBRAND will be BoA and her model item “Little Fowl.” Little Bird is a scarf that BoA made because of her interest in encouraging youngsters in need and in mentorship in normal. In honor of BoA’s 20th debut anniversary, proceeds from Little Hen will be donated to aid small children in need by Naver’s Content Bean.
Other collaborations involve Super Junior’s Kim Heechul’s natural toothbrush set created out of bamboo, actress Kim Su Hyun’s lip tint marketed toward young people, and Girls’ Generation’s Yuri’s residence exercise equipment.
In get to guarantee a higher high quality of manufacturing, SM C&C’s marketing and advertising authorities and other relevant professionals will also be performing on CELEBRAND. These specialists labored with the famous people to make sure that their strategies would arrive to lifetime and align with latest current market developments.
Soon after this 1st round, CELEBRAND strategies to expand quickly and release 3 new goods in every round. SM-affiliated famous people who can collaborate on the brand contain these from SM Leisure, KeyEast, Mystic Tale, and ESteem.
By way of Naver, likely individuals can check out the manufacturing procedure at the rear of the items by way of online video material. On December 7, the brand will open its have internet site and share the stories of how the stars arrived up with their thoughts and planned their product’s style and manufacturing. This is in line with the existing pattern of “content commerce,” in which commerce is savored as its personal kind of content material.
The products will be sold via Naver’s “smart” shop, the place buyers who subscribe to the channel can receive a variety of added benefits.
Nam Goong Chul, the CEO of SM C&C, said, “SM C&C does not program to stand continue to in the location of advertising and marketing and small business. Rather, we are aiming for new items in ‘content mixture small business.’ Manufacturer commerce is one of our new problems. It will join SM Entertainment’s affect to SM C&C’s advertising and marketing procedures in our bid to continue to produce in new instructions.”
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